Cities Team goes to London and Paris

Meet the Cities' team for free drinks and a chat on how it works.

Learn how to be a host, list for free and make some extra cash.

Paris April 4 to 8 (tbd)
London April 14 to 18 (tbd)

Contact us for the details and to set up an appointment we can't wait to see you!

Owners: we'll launch the new website next week!

Here follow the instructions on how to merge your old accounts whenver you'll see the new website change:

1. Go to the site: http://www.citiesreference.com

2. In the top right header, click the "Sign Up" link.

3. Follow the instructions to sign up for an account. Facebook is fast and easy, but you can also create a Cities Reference account.

4. After your account is created, click on the "My Account" link in the top right header. (you will need to be signed in to see the link)

5. Click the "Merge Old Account" link on the left side.

6. Enter your old Roman Reference username and password. If you have forgotten this please contact us at info@citiesreference.com

That's it! You now have a new Cities Reference account and your apartments should be listed in the dashboard page!

2011 - let's compare a year on

One year on since our first post blog with metrics on Cities Reference let's see what has changed:

Roman Reference Alexa of 68,750 is 4% down in ranking, as of January 2011 it has 525 apartments, a growth of 15% compared to last year
Paris Reference With Alexa of 133,700 has improved ranking by 2% compared to last year, and with 178 apartments it has grown its inventory by 131% (!)
Cities Reference With Alexa of 430,700 has improved ranking by 17% compared to last year. That's the parent site so we expect it to keep growing faster than average.
Copenhagen Reference Alexa 707,600 is down 49% in ranking compared to last year (!) and with 12 apartments has grown its inventory by 33%.
Madrid Reference With Alexa 1,163,600 has improved its ranking by 92% (!!) and with 12 apartments has grown its inventory by 33%.
London Reference with 2,268,000 goes down 115% in rankings and with 29 apartments strikes a 4% growth in inventory.
Barcelona Reference With Alexa of 2,798,000 has seen his rank worsen by 58%(!) and with 21 apartments it has improved its inventory by 11%.
Berlin Reference with Alexa 2,300,900 has lost 53% in ranking and with 13 apartments it has grown the inventory by 30%
Miami Reference with alexa 4,123,000 strikes a record down (240%) and with 8 apartments no growth in inventory
New York Reference with 3,500,000 has the biggest decline in rankings of all (340%) but with 21 apartments it has the biggest percentage of growth on inventory 162%.

Once again Analytics seems to have a slightly different, if realistically more precise, narrative. True Ranking and Visits are indeed two different metrics although we would tend to expect more alignment.

It reads a growth in visits of 16% on Roman Reference and ove 100% growth for Cities Reference, London and Miami, on Madrid it sees a record growth in visits by over 260%. Paris and Berlin instead decline in visitsby just over 20% and New York a staggering 95%. Barcelona barely equal to the previous year.

Last but not least there is one more metrics worth comparing, probably the most important, conversions. We have tracking only for Rome (+30%), Paris (+47%) and Copenaghen (-46%).

If we look at Paris we get some clues. Inventory grows 131% and as a consequence ranking goes up (looks like Alexa values especially returning customers) and, most importantly, conversions go up, even in spite of a decline in visits.

Inventory is clearly key!

A new look at the metrics

Six months on Alexa is dropping all over the place while apartments are growing steadily:

Roman Reference: Alexa is down a further 11% to 83,233 while apartments (now 507) grew a handsome 10% (20% annualized.
Paris Reference: Alexa instead is improving handsomely 13% up to 150,000, on apartments the results are even more flattering. With 158 apartments the growth rate is 85% (170% annualized)!
Copenhagen Reference: is down 14% to 630,000. Apartments growth, with 13 now, is ok on a percentage basis, over 40%.
Cities Reference: is also going 10% downwards to 684,000.

The other cities don't have noteworthy differences

New Logos!

New Logo for cities reference and it's city sites are ready!

Cities Reference teams up with Blizzard Marketing

We're eager to announce that we just partnered with Blizzard Marketing in Colorado, the aim is boosting our online standing and reputation.

In the past few months growth has been lagging behind. There has been a general slow down in traffic (see details below) and overall apartments grew by just (5%). We need a boost.

Roman Reference alexa ranking slowed down from 66,000 to present 77,000 (down 16%) and compete from 360,000 to 535,00 (down 48%!). Also in terms of apartments growth raise has been slow from 455 to actual 461 (annualized growth 2.9%).
Paris Reference lost positions from 137,00 to 172,000 on Alexa (down 25%) and from 649,000 to 753,000 on compete (down 14%). Apartments grew into 86 (annualized growth 24%).
Copenhagen Reference went from 358,000 to 553,00 (down 35%) and from 878,000 to 847,000 (so it actually grew on Compete.com). Stable on apartments.
Cities Reference from 518,000 to 624,000 (down 20%) and 742,000 to 988,000 (down 33%).
New York Reference from 793,000 to 1,584,000 (down 99%!), while it grew 10% on compete from 936,000 to 847,000! Apartment growth has been astounding from 9 to 21 (270% annualized growth).
London Reference from 1,053,000 to 1,755,000 and from 742,000 to 1,073,000. Stable on apartments.
Berlin Reference from 1,090,000 to 1,494,000 on alexa, while it grew on compete from 1,197,000 to 1,070,000. Stable on apartments.
Barcelona Reference from 1,186,000 to 2,575,000 while it grew on Compete from 935,000 to 846,000. Stable on apartments.
Miami Reference from 1,223,000 to 3,041,000 and 927,000 to 1,074,000. Stable on apartments.
Madrid Reference from 2,235,000 to 2,654,000 and now ranked on compete at 1,073,000.

Get a 5% discount!

See the details on Roman Reference Blog